At Bem Estar, we hate the idea that skin care information, products and services are largely aimed at only half the population: females. We are blessed with a huge number of male clients and we want to challenge the industry bias wherever we can.

Pedro Fideles is the son of Bem Estar owner and renowned Amsterdam skin care specialist Luciana Paulo Silva. During the lockdown caused by Covid-19, Pedro has been avidly supporting his mother’s business by carrying out the majority of our free, contactless webshop deliveries across the city. But more than that, he has put together this awesome video about his daily skin care routine and his struggle with acne.